Bryce

Bryce

Willem

Willem

designs

designs

Bryce

Bryce

Willem

Willem

designs

designs

Bryce

Bryce

Willem

Willem

designs

designs

XYZdesignco.isaboutiquewebdesignandbrandstudioIfounded

XYZdesignco.isaboutiquewebdesignandbrandstudioIfounded

XYZdesignco.isaboutiquewebdesignandbrandstudioIfounded

XYZdesignco.isaboutiquewebdesignandbrandstudioIfounded

Founder, Creative Director

2015 – 2017 full-time

2017 – 2022 select projects

Websites

Websites

Branding

Branding

Copywriting

Copywriting

Art direction

Art direction

SEO

SEO

Team leadership

Team leadership

Websites

Websites

Branding

Branding

Copywriting

Copywriting

Art direction

Art direction

SEO

SEO

Team leadership

Team leadership

XYZ design co.

My role

Founder, Chief Creative

Industry

Independent web studio

Timeframe

2015 – 2017 full-time / 2017 – 2022 select projects

45+

client websites

Designed, developed, delivered

45+

client websites

Designed, developed, delivered

45+

client websites

Designed, developed, delivered

45+

client websites

Designed, developed, delivered

+24%

avg. annual revenue

Annual growth over final five years of operation

+24%

avg. annual revenue

Annual growth over final five years of operation

+24%

avg. annual revenue

Annual growth over final five years of operation

+24%

avg. annual revenue

Annual growth over final five years of operation

5-star

client rating

Upwork and post-project feedback

5-star

client rating

Upwork and post-project feedback

5-star

client rating

Upwork and post-project feedback

5-star

client rating

Upwork and post-project feedback

About

XYZ design co. was the boutique web design and development studio I founded in 2015.

Over its run, I delivered more than 45 websites to cultural organisations, artists, solo practitioners, small businesses, and startups.

That work laid the foundations for how I build digital brands, manage stakeholders, and craft high-quality design.

About

XYZ design co. was the boutique web design and development studio I founded in 2015.

Over its run, I delivered more than 45 websites to cultural organisations, artists, solo practitioners, small businesses, and startups.

That work laid the foundations for how I build digital brands, manage stakeholders, and craft high-quality design.

About

XYZ design co. was the boutique web design and development studio I founded in 2015.

Over its run, I delivered more than 45 websites to cultural organisations, artists, solo practitioners, small businesses, and startups.

That work laid the foundations for how I build digital brands, manage stakeholders, and craft high-quality design.

About

XYZ design co. was the boutique web design and development studio I founded in 2015.

Over its run, I delivered more than 45 websites to cultural organisations, artists, solo practitioners, small businesses, and startups.

That work laid the foundations for how I build digital brands, manage stakeholders, and craft high-quality design.

Clients & constraints

Most clients were small organisations or solo practitioners without technical know-how, in-house communications, or design support.

They needed a credible online presence to grow their business, and a low-maintenance site they could update without relying on an agency.

Clients & constraints

Most clients were small organisations or solo practitioners without technical know-how, in-house communications, or design support.

They needed a credible online presence to grow their business, and a low-maintenance site they could update without relying on an agency.

Clients & constraints

Most clients were small organisations or solo practitioners without technical know-how, in-house communications, or design support.

They needed a credible online presence to grow their business, and a low-maintenance site they could update without relying on an agency.

Clients & constraints

Most clients were small organisations or solo practitioners without technical know-how, in-house communications, or design support.

They needed a credible online presence to grow their business, and a low-maintenance site they could update without relying on an agency.

Approach

I led projects end to end, from discovery and scoping through concept, design, development, QA, launch, and training.

Much of my work was translating loose ideas into distinct brands, clear messaging, and site structures that made the next step obvious.

I built and led a 9-person distributed freelance team to scale delivery for photography, video, illustration, development, SEO, and client marketing support, while remaining the single point of contact for clients throughout.

Approach

I led projects end to end, from discovery and scoping through concept, design, development, QA, launch, and training.

Much of my work was translating loose ideas into distinct brands, clear messaging, and site structures that made the next step obvious.

I built and led a 9-person distributed freelance team to scale delivery for photography, video, illustration, development, SEO, and client marketing support, while remaining the single point of contact for clients throughout.

Approach

I led projects end to end, from discovery and scoping through concept, design, development, QA, launch, and training.

Much of my work was translating loose ideas into distinct brands, clear messaging, and site structures that made the next step obvious.

I built and led a 9-person distributed freelance team to scale delivery for photography, video, illustration, development, SEO, and client marketing support, while remaining the single point of contact for clients throughout.

Approach

I led projects end to end, from discovery and scoping through concept, design, development, QA, launch, and training.

Much of my work was translating loose ideas into distinct brands, clear messaging, and site structures that made the next step obvious.

I built and led a 9-person distributed freelance team to scale delivery for photography, video, illustration, development, SEO, and client marketing support, while remaining the single point of contact for clients throughout.

Case study impression, XYZ design co. website

Case study impression, XYZ design co. website

Case study impression, XYZ design co. website

Case study impression, XYZ design co. website

Client landscape

Clients ranged from artists and videographers to wellness practitioners, small studios, and niche businesses.

Most arrived with loose ideas and scattered assets, needing a credible site that clarified their work and built trust quickly.

Client landscape

Clients ranged from artists and videographers to wellness practitioners, small studios, and niche businesses.

Most arrived with loose ideas and scattered assets, needing a credible site that clarified their work and built trust quickly.

Client landscape

Clients ranged from artists and videographers to wellness practitioners, small studios, and niche businesses.

Most arrived with loose ideas and scattered assets, needing a credible site that clarified their work and built trust quickly.

Client landscape

Clients ranged from artists and videographers to wellness practitioners, small studios, and niche businesses.

Most arrived with loose ideas and scattered assets, needing a credible site that clarified their work and built trust quickly.

Healthcare services

Seasons by MODA Health

Travel blog/podcast

Traveling Sons

Indie musicians

Pavan & Bel

Arts/culture magazine

Spectra Magazine

Healthcare services

Seasons by MODA Health

Travel blog/podcast

Traveling Sons

Healthcare services

Seasons by MODA Health

Travel blog/podcast

Traveling Sons

Indie musicians

Pavan & Bel

Arts/culture magazine

Spectra Magazine

Healthcare services

Seasons by MODA Health

Travel blog/podcast

Traveling Sons

Multi-disciplinary artist

Personal artistry

Hardware product

QuickDraw

Professional athlete

Hanule Sky Seo

E-commerce store

Midwest Wire

Multi-disciplinary artist

Personal artistry

Hardware product

QuickDraw

Multi-disciplinary artist

Personal artistry

Hardware product

QuickDraw

Professional athlete

Hanule Sky Seo

E-commerce store

Midwest Wire

Multi-disciplinary artist

Personal artistry

Hardware product

QuickDraw

Multi-disciplinary artist

Personal artistry

Hardware product

QuickDraw

Multi-disciplinary artist

Personal artistry

Hardware product

QuickDraw

Multi-disciplinary artist

Personal artistry

Hardware product

QuickDraw

Multi-disciplinary artist

Personal artistry

Hardware product

QuickDraw

Multi-disciplinary artist

Personal artistry

Hardware product

QuickDraw

Multi-disciplinary artist

Personal artistry

Hardware product

QuickDraw

Flagship project: Atelier Matsutani

Takesada Matsutani's work is held in major collections, including Centre Pompidou, the National Museum of Modern Art (Tokyo), and the Victoria & Albert Museum – yet, he did not have a dedicated website.

He needed an art-first web experience to communicate the breadth of his practice and guide visitors through 70+ years of work.

Flagship project: Atelier Matsutani

Takesada Matsutani's work is held in major collections, including Centre Pompidou, the National Museum of Modern Art (Tokyo), and the Victoria & Albert Museum – yet, he did not have a dedicated website.

He needed an art-first web experience to communicate the breadth of his practice and guide visitors through 70+ years of work.

Flagship project: Atelier Matsutani

Takesada Matsutani's work is held in major collections, including Centre Pompidou, the National Museum of Modern Art (Tokyo), and the Victoria & Albert Museum – yet, he did not have a dedicated website.

He needed an art-first web experience to communicate the breadth of his practice and guide visitors through 70+ years of work.

Flagship project: Atelier Matsutani

Takesada Matsutani's work is held in major collections, including Centre Pompidou, the National Museum of Modern Art (Tokyo), and the Victoria & Albert Museum – yet, he did not have a dedicated website.

He needed an art-first web experience to communicate the breadth of his practice and guide visitors through 70+ years of work.

I designed an art-first site using close-up, textural impressions in the hero and footer of every page

Minimal layouts kept the work front and centre for institutional curators, collectors, and patrons

I designed an art-first site using close-up, textural impressions in the hero and footer of every page

Minimal layouts kept the work front and centre for institutional curators, collectors, and patrons

I designed an art-first site using close-up, textural impressions in the hero and footer of every page

Minimal layouts kept the work front and centre for institutional curators, collectors, and patrons

I designed an art-first site using close-up, textural impressions in the hero and footer of every page

Minimal layouts kept the work front and centre for institutional curators, collectors, and patrons

Key layouts: home and work collection pages; I structured the archive into periods of Matsutani's life, using a simple CMS the studio now maintains independently

Key layouts: home and work collection pages; I structured the archive into periods of Matsutani's life, using a simple CMS the studio now maintains independently

Key layouts: home and work collection pages; I structured the archive into periods of Matsutani's life, using a simple CMS the studio now maintains independently

Key layouts: home and work collection pages; I structured the archive into periods of Matsutani's life, using a simple CMS the studio now maintains independently

Flagship project: Bryan Twz Brousseau

Bryan Twz Brousseau, an Emmy-winning videographer, needed a professional portfolio to showcase projects and secure commissions.

I shaped a simple narrative, structured key projects, designed and built the site so he could present his work clearly and update his portfolio as new work came in.

Flagship project: Bryan Twz Brousseau

Bryan Twz Brousseau, an Emmy-winning videographer, needed a professional portfolio to showcase projects and secure commissions.

I shaped a simple narrative, structured key projects, designed and built the site so he could present his work clearly and update his portfolio as new work came in.

Flagship project: Bryan Twz Brousseau

Bryan Twz Brousseau, an Emmy-winning videographer, needed a professional portfolio to showcase projects and secure commissions.

I shaped a simple narrative, structured key projects, designed and built the site so he could present his work clearly and update his portfolio as new work came in.

Flagship project: Bryan Twz Brousseau

Bryan Twz Brousseau, an Emmy-winning videographer, needed a professional portfolio to showcase projects and secure commissions.

I shaped a simple narrative, structured key projects, designed and built the site so he could present his work clearly and update his portfolio as new work came in.

Homepage impression

Homepage impression

Homepage impression

Homepage impression

On device: portfolio filter navigation

Single page, site structure

On device: portfolio filter navigation

Single page, site structure

On device: portfolio filter navigation

Single page, site structure

On device: portfolio filter navigation

Single page, site structure

Results

Over the studio’s lifetime, I delivered 45+ client websites, using the same fundamentals: clarity, credibility, and maintainability.

I also built repeatable processes for scoping, QA, and handover, so clients could manage sites confidently after launch.

Revenue grew +24% on average across the final five years of operation, including after the shift to select projects.

Results

Over the studio’s lifetime, I delivered 45+ client websites, using the same fundamentals: clarity, credibility, and maintainability.

I also built repeatable processes for scoping, QA, and handover, so clients could manage sites confidently after launch.

Revenue grew +24% on average across the final five years of operation, including after the shift to select projects.

Results

Over the studio’s lifetime, I delivered 45+ client websites, using the same fundamentals: clarity, credibility, and maintainability.

I also built repeatable processes for scoping, QA, and handover, so clients could manage sites confidently after launch.

Revenue grew +24% on average across the final five years of operation, including after the shift to select projects.

Results

Over the studio’s lifetime, I delivered 45+ client websites, using the same fundamentals: clarity, credibility, and maintainability.

I also built repeatable processes for scoping, QA, and handover, so clients could manage sites confidently after launch.

Revenue grew +24% on average across the final five years of operation, including after the shift to select projects.

Reflection

Founding XYZ design co. taught me how to translate messy inputs into clear structures and compelling digital stories, under real budget and time constraints, without compromising craft.

It also sharpened my judgement around scoping, expectation-setting, stakeholder management, and external team management.

Most importantly, it reinforced a principle I still rely on: good design removes what is non-essential until only the story remains, and the next step is obvious. Every element must earn its place.

Reflection

Founding XYZ design co. taught me how to translate messy inputs into clear structures and compelling digital stories, under real budget and time constraints, without compromising craft.

It also sharpened my judgement around scoping, expectation-setting, stakeholder management, and external team management.

Most importantly, it reinforced a principle I still rely on: good design removes what is non-essential until only the story remains, and the next step is obvious. Every element must earn its place.

Reflection

Founding XYZ design co. taught me how to translate messy inputs into clear structures and compelling digital stories, under real budget and time constraints, without compromising craft.

It also sharpened my judgement around scoping, expectation-setting, stakeholder management, and external team management.

Most importantly, it reinforced a principle I still rely on: good design removes what is non-essential until only the story remains, and the next step is obvious. Every element must earn its place.

Reflection

Founding XYZ design co. taught me how to translate messy inputs into clear structures and compelling digital stories, under real budget and time constraints, without compromising craft.

It also sharpened my judgement around scoping, expectation-setting, stakeholder management, and external team management.

Most importantly, it reinforced a principle I still rely on: good design removes what is non-essential until only the story remains, and the next step is obvious. Every element must earn its place.

Personal artist website impression

Personal artist website impression

Personal artist website impression

Personal artist website impression

Team

Denys Berezkyn

Front-end dev

Cristina Lao

Marketing support

Stefan Lesueur

Illustration

Aimen Malik

Front-end dev

Jame Martin

Cyber security

Yogendra Rawal

Front-end dev

Alisa Savochkina

Photo post-production

Julius Wanyoike

Marketing support

Abdul Wasay

Back-end dev

Team

Denys Berezkyn

Front-end dev

Cristina Lao

Marketing support

Stefan Lesueur

Illustration

Aimen Malik

Front-end dev

Jame Martin

Cyber security

Yogendra Rawal

Front-end dev

Alisa Savochkina

Photo post-production

Julius Wanyoike

Marketing support

Abdul Wasay

Back-end dev

Team

Denys Berezkyn

Front-end dev

Cristina Lao

Marketing support

Stefan Lesueur

Illustration

Aimen Malik

Front-end dev

Jame Martin

Cyber security

Yogendra Rawal

Front-end dev

Alisa Savochkina

Photo post-production

Julius Wanyoike

Marketing support

Abdul Wasay

Back-end dev

Team

Denys Berezkyn

Front-end dev

Cristina Lao

Marketing support

Stefan Lesueur

Illustration

Aimen Malik

Front-end dev

Jame Martin

Cyber security

Yogendra Rawal

Front-end dev

Alisa Savochkina

Photo post-production

Julius Wanyoike

Marketing support

Abdul Wasay

Back-end dev

Creative Lead

Creative Lead

Creative Lead

Creative Lead

Brand identity

Brand identity

Brand identity

Brand identity

Content systems

Content systems

Content systems

Content systems

Team leadership

Team leadership

Team leadership

Team leadership

Decentriq

Elevated the brand to support seven-figure contracted revenue growth – from 'young startup' cues to 'enterprise-ready'

View case study

Available now

Hey, let’s discuss your

project or a potential role

More about me

Available now

Hey, let’s discuss

your project or

a potential role

More about me

Available now

Hey, let’s discuss

your project or a

potential role

More about me

Available now

Hey, let’s discuss

your project or

a potential role

More about me

Address

Hackney

London, UK

Navigation

Legal

Impressum

Privacy policy

Credits

Design: Bryce Willem

Code: Ezzat Abdelrazek

London

13:40:20

Address

Hackney

London, UK

Navigation

Legal

Impressum

Privacy policy

Credits

Design: Bryce Willem

Code: Ezzat Abdelrazek

London

13:40:20

Address

Hackney

London, UK

Navigation

Legal

Impressum

Privacy policy

Credits

Design: Bryce Willem

Code: Ezzat Abdelrazek

Address

Hackney

London, UK

Navigation

Legal

Impressum

Privacy policy

Credits

Design: Bryce Willem

Code: Ezzat Abdelrazek